Please join me on Sunday, May 26th, 11am PST for a dialog entitled “Let’s Evolve the Way We Change the World” with a man who is truly one of the world’s foremost social change agents, David Gershon.
David has been described by the United Nations as a “graceful revolutionary.” He has worked with world leaders like Ronald Reagan, Mikhail Gorbechev, China’s president, Li Xiannian and Al Gore—as well as millions of ordinary people who have been impacted by his work at the personal, community and organizational level. He is the author of eleven books including Social Change 2.0 and The Low Carbon Diet.
He has conducted extensive, cutting edge research over 25 years on systems change; observing ecologies, neighborhoods, emergency preparedness models, and corporations struggling with change. He was asking some key questions: How can we empower people to voluntarily adopt new behaviors that benefit them, their communities, and their organizations? How can we sustainably operate at higher levels of social value and realize more of our potential as a human species?
David’s answer is Social Change 2.0, a new social change formula based on the idea that people are willing to change if they have a compelling vision and are provided tools to help them bring it into being. Social Change 2.0 can fundamentally alter they way we go about creating lasting change.
He contrasts Social Change 2.0 to Social Change 1.0, which is best suited for slow-moving, incremental change.The “blunt instruments” of Social Change 1.0 are legislation, financial incentives, and social protest—none of which are up to the task of creating the kind of transformational, 2nd order change which our current global crises call for.
David says one way to interpret our current climate, financial, and societal breakdowns is that we are doomed, victims of our own behavior and inability to change. Another way is to recognize this as the opportunity we’ve been looking for! Breakdowns of necessity create vibrant receptivity for new systems.
In David’s recent book, Social Change 2.0, a Blueprint for Reinventing Our World, he lays out the five design principles and practices of Social Change 2.0:
1. Empowering people to voluntarily adopt new behaviors beneficial to themselves and society
2. Transforming dysfunctional or marginally effective social systems so they can achieve a higher level of performance and social value
3. Inventing and implementing transformative social innovations
4. Building a more collaborative playing field to maximize the potential of a social system or social innovation
5. Leveraging and disseminating social innovations at larger levels of scale
I’m excited dig deeper into the implications of Social Change 2.0 on Sunday with David and even take away some tools for change in my own life. I hope you will be able to join us!
About David Gershon
David Gershon, co-founder and CEO of Empowerment Institute, is one of the world’s foremost authorities on behavior-change, community empowerment and large-system transformation, and applies this expertise to issues requiring community, organizational, and societal change. His clients include cities, large organizations, government agencies, and social entrepreneurs. He has addressed a wide diversity of issues ranging from low carbon lifestyles, livable neighborhoods, and sustainable communities to organizational talent development, corporate social engagement, and cultural transformation. Over the past thirty years the empowerment programs he has designed have won many awards, and a major academic research study described them as “unsurpassed in changing behavior.”
David used this empowerment proficiency to conceive and organize at the height of the cold war, in partnership with the United Nations Children’s Fund and ABC Television, one of the planet’s first major global consciousness-raising initiatives—the First Earth Run. Building on his background as the Director of the Lake Placid Olympic Torch Relay, he used the mythic power of relaying a torch of peace around the world to engage the participation of twenty-five million people in sixty-two countries, the world’s political leadership and, through the media, an estimated 20 percent of the planet’s population in an act of global unity. Millions of dollars were also raised as part of this event to help UNICEF provide care for the neediest children of the world.
David is the author of eleven books, including the award-winning Social Change 2.0: A Blueprint for Reinventing Our World, and best-sellers Low Carbon Diet: A 30 Day Program to Lose 5,000 Pounds and, with his wife Gail Straub, Empowerment: The Art of Creating Your Life As You Want It. He co-directs Empowerment Institute’s School for Transformative Social Change which empowers change agents from around the world to design and implement cutting edge social innovations. He has lectured at Harvard, MIT, and Johns Hopkins and served as an advisor to the Clinton White House and the United Nations on behavior change and community empowerment issues.
HOW TO PARTICIPATE:
Sunday, May 26th @ 11:00am Pacific*; 12:00pm Mountain; 1:00pm Central; 2:00pm Eastern
*Find Your Local Time
Please Note: There will be a limited number of lines available on the live conference call, so we encourage you to listen online if possible. To make sure you can get through by phone, we encourage you to dial in early.
- To listen live by phone, dial: 206-402-0100 (alternate #: 501-707-0312)
- Then, enter Access Code: 272072#
- To listen live online go to: http://instantteleseminar.com/?eventID=40928169
- To download the audio after the teleseminar is complete go to the Beyond Awakening Audio Page
Join the Dialogue: About one hour into the dialogue, we’ll open up the lines and you’ll have the opportunity to interact with us directly over the phone or via instant message. Here’s what to do:
To interact live by voice, dial into the conference line number and wait until we ask for a question from someone in your region, or
Send us your question via instant message in the teleseminar window on your computer
Send us your questions and comments before or during the live dialogue by posting them on our Beyond Awakening Community Facebook page
We look forward to your attendance!
The Beyond Awakening Team